How much does paid ads management cost?

Paid ads management starts at $1,500 per month. Ad spend is separate and paid directly to the advertising platform. Some businesses may need additional one-time setup or tracking work, which is priced clearly up front.

Is paid advertising worth it for small businesses?

Paid ads work best for established small businesses that already have a proven offer. If you are already making sales or booking clients without ads, paid advertising can help you do that more consistently. If you are still figuring out what you sell or who it is for, ads usually are not the first step.

How much should I budget for ads?

This depends on your platform and business type. Most clients start with Meta (Facebook and Instagram) at $20 to $50 per day, Google Ads at $30 to $75 per day, or LinkedIn Ads at $50 to $100 per day. We help you choose a starting budget that makes sense for your goals.

Which advertising platform is best for my business?

There is no single best platform. Meta ads work well for ecommerce, visual brands, and many service businesses. Google ads work well for services and high-intent searches. LinkedIn ads are best for B2B and professional services. Pinterest ads work well for long-term ecommerce growth. We recommend platforms based on how people actually buy.

Do you create the ad creative or do I need to provide it?

Both options are available. Each month includes up to 4 ad creatives which can be created by us, provided by you, or a mix of both. Additional creative beyond the included scope is quoted separately.

Do you offer unlimited ad creative?

No. Unlimited creative usually leads to burnout and worse results. We work within clear scopes so campaigns stay focused and sustainable.

How long does it take to see results from paid ads?

Most campaigns need at least 30 to 60 days to collect meaningful data. Some clients see early traction sooner, but paid ads are not instant. Testing, learning, and optimization are part of the process.

Do you require a long-term contract?

We require a 6 month retainer minimum. Short-term or one month only campaigns usually do not allow enough time for ads to perform well. Paid ads work best as an ongoing partnership.

How many clients do you work with at a time?

We intentionally keep our client list small. We typically take on 1 to 2 new paid ads clients at a time so we can stay hands-on, responsive, and focused.

Will I be working with an account manager or a team?

You work directly with us. No assistants. No handoffs.

Can you guarantee results?

No one can guarantee results with paid advertising. What we can guarantee is thoughtful strategy, clear communication, and experienced management based on what is happening in your account.

Is paid ads management right for me right now?

Paid ads are a good fit if your business is already operating, you know your offer and audience, and you are ready to invest in growth. If you are not sure, reach out and we will tell you honestly whether this makes sense now or later.

Full funnel marketing services for wellness practices

There’s one clear service here: I become your marketing person, I run the funnel, and we focus each quarter on what matters most. Retainers start at $3,000 a month.

Book a consultation

This is our marketing package:

You're hiring an outside marketing department. I act as your fractional marketing director, which means I own the strategy. I make sure the work gets done. We keep you in the loop and you can be as collaborative as you want OR you can just leave us to it and know it’s taken care of.

We start with a consultation. $350. This is a vibe check. For us and for you. We get into your business, tell you honestly where the funnel is leaking, and give you a chance to see if our energy and personalities are aligned. Credited toward your first month if we go forward. Otherwise, you walk away with a clear understanding of where your business is in marketing and what you should focus on.

The Full Funnel Partnership: starts at $3,000 a month. (Most clients don’t pay more than this $3000/month unless they have custom tech requests or paid ads management.) I become your marketing person. Six-month minimum, then month to month with 30 days' notice. Six months because a funnel compounds, and the first month is usually untangling things and finding logins.

This is for you if

You hired another agency and they gave you more work than you had before you hired them
You hired another agency and they were just boring af. They don’t “get” your business. You were hoping for someone you could talk to. Someone who gets what you’re so passionate about.
Your wellness business works, people love you, and the marketing needs a glow up.
You're done being your own marketing department. Truly. You never signed up to deep dive marketing analytics.

What "full funnel" means

Partnerships start at $3,000/month

Ad spend, if we run ads, is separate and goes straight to the platforms.

1- Get found

Search is the “secret”. It’s super boring tbh, but it’s very important. Keyword and search-term research, page titles, meta descriptions, URL structure, internal links, image alt text, Google Business Profile, and blog content built around what people type when they're already looking for what you do.

2- Get remembered

Most people who find you aren't ready that day. They need some attention and nurturing before they commit. Email, blog, and socials. One to two emails and one to two blog posts a month is typical, with social posting around three times a week. Most clients don’t need to be on tik tok.

3- Get booked

The prospect is interested, but does your website reflect YOU? Is it easy to book? Website copy, page structure, and navigation. Booking flow, service pages, and what turns someone who is curious about you into someone who books an actual appointment.

4- Get client retention

Cheaper than finding new people and almost always neglected. Your past and current clients are THE WORLD and should be treated as such. So, basically, this is email. Occasionally, we can run some paid ads but wellness is limited due to privacy and marketing regulations.

What I help with

Website copy, layout, and structure, on your existing platform
Search: keywords, page titles, structure, internal links, the boring (important) stuff nobody sees
Blog posts with search built in
Email, written and sent
Social content and copy, created and posted
Google Business Profile upkeep
Paid ads and analytics, when they make sense for you
Custom builds when you need one
Good vibes / occasional card pulls if you want them

What's not included

Video production, photography, and content shoots
Logo and brand identity design
Talking to your clients for you: sales calls, intake, scheduling, support
Legal, medical, tax, or compliance advice.
Cold, stiff, impersonal relationship. I root for my clients irl.

A woman with red hair wearing a gray cable-knit sweater and jeans standing next to a man with dark hair wearing a navy button-up shirt and jeans. They are standing against a plain white wall with a wooden floor.

We're a two-person team that's spent the majority of the last decade helping independent brands grow.

We work with concierge practices, cash-pay NPs, functional and integrative providers, therapists in private practice, wellness coaches, Reiki masters, sound healers, independent wellness practitioners, product and e-commerce brands, self-published authors, coaches, and retreat leaders. The people building something outside the insurance system, or running something private alongside it.

If you're tired of marketing advice that doesn't fit your work or your clients, you're in the right place.

Your marketing will require us to prioritize different parts at different times.

One month the priority might be rebuilding your website structure. The next it might be blog volume, or a custom landing page for your recorded videos, or fixing something dragging down your search visibility.

So, to be clear about what you're buying: your monthly fee pays for us running your funnel. We handle the strategy and implementation and whatever that requires along the way.

Tell me your priorities any time. Remember: you can be as hands on or hands off as you want. We know it takes time to build trust.

How we work together

Month one, we find where it's leaking. We get into your business, look at where you are, and decide together what the first quarter is about. You'll leave with a plan.

Updates: What went out, what's working, what isn't, and what's next. Sent via email but we can chat about it there or via text or voice note or phone call. Have I emphasized enough yet that we are regular people and not anonymous corporate cubicle people???

Periodic reset. Energy shifts. You know that. I know that. And with that, goals change. Priorities change. We refocus and reprioritize if need be. YOU ARE HUMAN. we get it.

Start to finish, you get us. The people who know your business are the people running your marketing. Sometimes we call in peers to help with custom projects, but we always manage it and take responsibility for the work that is done by them.

Start with a consultation

Every partnership starts here. A paid consultation where we get into your business, tell you honestly where the leaks are, and we give you an opportunity to do a vibe check.

Consultation cost: $350, credited toward your first month if we move into a partnership

Fill this out and we'll respond within 48 hours on weekdays with next steps.

frequently asked questions

Independent wellness brands and providers. Reiki and energy practitioners, sound healers, functional and integrative medicine, coaches, therapists in private practice, retreat hosts, med spas, and the people building something real outside of or on the side of our traditional insurance system. If you're tired of marketing advice that doesn't fit your work or your audience, you're in the right place.
Partnerships start at $3,000 a month. Most clients pay the $3000 unless they need custom tech or paid ads. I will tell you the exact number on our first consultation call, after I’ve learned more about your priorities.
Both have their place. A project fixes one thing. A partnership means I know your business, I'm watching all of it, and we build your growth together over time. It's for founders who want a longterm collaborator.
No, but you might want to. (lol) There's a six-month minimum to start, because the work needs a little time to build and show results. After that it's month to month. Most of our clients stay for years, so we’re not too worried about the exit.
A partnership covers your marketing funnel: getting found, remembered, booked, and keeping people coming back. I focus on copy, positioning, content, SEO, sales pages, email, and the marketing that grows a business.
Yep, all over the US. Our work is remote and always has been, so where you're based really doesn't matter. :)