Full funnel marketing services for wellness practices
I become your marketing person and run the funnel. Month one is strategy. Plans are $4,500 or $6,500 a month.
marketing packages:
You're hiring an outside marketing department. I act as your fractional marketing director, which means I own the strategy. I make sure the work gets done. We keep you in the loop and you can be as collaborative as you want OR you can just leave us to it and know it’s taken care of.
We start with a consultation. $350. This is a vibe check. For us and for you. We get into your business, tell you straight where the funnel is leaking, and give you a chance to see if our energy and personalities are aligned. Credited toward your first month if we go forward. Otherwise, you walk away with a clear understanding of where your business is in marketing and what you should focus on.
Month one is strategy
before I write a single caption, we get clear on what you're selling and who it's for. offers, pricing, positioning, your voice. a lot of my clients end up redoing their offers here.
you walk away with a plan you can use whether we keep working together or not. if it doesn't feel right after month one, you keep the plan and we stop there.
then the regular work starts in month two. strategy is built in, so it's the same price every month.
Full funnel · $6,500/month
for when you want me handling all of it.
month-one strategy and your written plan
social content written, designed and posted 3x a week
Google Business Profile care
1-2 emails a month
1-2 blog posts a month
ongoing SEO
website care and updates
strategy support by text, voice memo or email, no calls needed
The essentials · $4,500/month
for when you need to show up every week and have someone else planning and managing it.
month-one strategy and your written plan
social content written, designed and posted 3x a week
Google Business Profile care
strategy support by text, voice memo or email, no calls needed
Add-ons
Paid ads · from $750 a month plus ad spend
Mike (my husband and co-owner) runs your Meta ads. I write the copy. your ad spend goes straight to Meta, separate from our fee.
Launches and events · quoted per project
a holiday push, a book release, a big in-store event. if it needs its own graphics, emails and posts, we plan it as its own project so the regular work keeps going.
Websites · quoted per project
I write the copy and plan the strategy. my designer builds the site. every site is different, so I quote each one after we talk.
Extra things you might want to know…
after month one, we're in it together for six months total. then it goes month to month at the same rate
I'll need logins to your accounts in month one
ad spend, hosting and software are paid on their own, outside my fee
bigger projects outside your plan, like a full website build, get their own quote
“I have worked with Kelly for the past year for business coaching and time spent with her guidance has been far more impactful than I ever anticipated. Not only does she have extensive knowledge on the ins and outs of owning (and running) your own business but she is equally well-versed in coaching the whole person so that business and business owner grow in sync. I will be a lifelong client and highly recommend her services to anyone needing supportive guidance on their journey of entrepreneurship.”
- Katelyn, counselor, Seattle
“I just sold a painting for $1.2k, the highest painting I’ve sold on my own. Again thank you for giving me the confidence to raise my prices.”
- Shannon, fine artist, California
This is for you if
You hired another agency and they gave you more work than you had before you hired them
You hired another agency and they were just boring af. They don’t “get” your business. You were hoping for someone you could talk to. Someone who gets what you’re so passionate about.
Your wellness business works, people love you, and the marketing needs a glow up.
You're done being your own marketing department. You never signed up to deep dive marketing analytics.
What "full funnel" means
This is everything in full funnel. The essentials covers social and your Google Business Profile.
They search for what you do
Someone types what they need into Google or asks ChatGPT. We research those exact words, then build your pages, Google Business Profile and blog so you're the answer they find.
They're not ready that day
Most people need time before they commit. One to two emails and blog posts a month, plus social a few times a week, keep you on their mind until they're ready.
Booking has to be suuuper easy
Website copy, service pages and a booking flow that sound like you. When someone decides to work with you, saying yes should take a minute.
They stay and they refer friends
Your past and current clients are the world, and they should be treated that way. Email keeps them booking again and sending friends your way.
What I help with
Offers, pricing, packages and positioning. A lot of clients come to me for marketing and we end up rebuilding their offers first.
Website copy, layout, and structure, on your existing platform
Search: keywords, page titles, structure, internal links, the boring (important) stuff nobody sees
Blog posts with search built in
Email, written and sent
Social content and copy, created and posted
Google Business Profile upkeep
Paid ads and analytics, when they make sense for you
Custom builds when you need one, quoted per project
Good vibes / occasional card pulls if you want them
What's not included
Video production, photography, and content shoots
Logo and brand identity design
Talking to your clients for you: sales calls, intake, scheduling, support
Legal, medical, tax, or compliance advice.
Cold, stiff, impersonal relationship. I root for my clients irl.
We're a two-person team that's spent the majority of the last decade helping independent brands grow.
We work with concierge practices, cash-pay NPs, functional and integrative providers, therapists in private practice, wellness coaches, Reiki masters, sound healers, independent wellness practitioners, product and e-commerce brands, self-published authors, coaches, and retreat leaders. The people building something outside the insurance system, or running something private alongside it.
If you're tired of marketing advice that doesn't fit your work or your clients, you're in the right place.
Your marketing will require us to prioritize different parts at different times.
One month the priority might be rebuilding your website structure. The next it might be blog volume, or a custom landing page for your recorded videos, or fixing something dragging down your search visibility.
So, to be clear about what you're buying: your monthly fee pays for us running your funnel. We handle the strategy and implementation and whatever that requires along the way.
Tell me your priorities any time. Remember: you can be as hands on or hands off as you want. We know it takes time to build trust.
How we work together
Month one is strategy. We get clear on your offers, pricing and positioning while I get logged into your accounts. By the end of the month, you have a written plan.
Updates: What went out, what's working, what isn't, and what's next. Sent via email but we can chat about it there or via text or voice note or phone call. Have I emphasized enough yet that we are regular people and not anonymous corporate cubicle people???
Periodic reset. Energy shifts. You know that. I know that. And with that, goals change. Priorities change. We refocus and reprioritize if need be. YOU ARE HUMAN. we get it.
Start to finish, you get us. The people who know your business are the people running your marketing. Sometimes we call in peers to help with custom projects, but we always manage it and take responsibility for the work that is done by them.
"Saying 'my marketing manager' felt like I was doing you a disservice. I feel like you're my brand manager and so much more."
- Stacy, Grief Counselor and Author, Connecticut
Start with a consultation
Every partnership starts here. A paid consultation where we get into your business, tell you straight where the leaks are, and we give you an opportunity to do a vibe check.
Consultation cost: $350, credited toward your first month if we move into a partnership
Fill this out and we'll respond within 48 hours on weekdays with next steps.
Frequently asked questions
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Independent wellness brands and providers. Reiki and energy practitioners, sound healers, functional and integrative medicine, coaches, therapists in private practice, retreat hosts, med spas, and the people building something real outside of or on the side of our traditional insurance system. If you're tired of marketing advice that doesn't fit your work or your audience, you're in the right place.
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The essentials is $4,500 a month. Full funnel is $6,500 a month. Strategy is built into month one. It's the same price every month. Every engagement begins with a $350 consultation, which comes off your first month if we go forward.
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Both have their place. A project fixes one thing. A partnership means I know your business, I'm watching all of it, and we build your growth together over time. It's for founders who want a longterm collaborator.
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No, but you might want to. (lol) There's a six-month minimum to start, because the work needs a little time to build and show results. After that it's month to month. Most of our clients stay for years, so we’re not too worried about the exit. If month one doesn't feel right, you can leave with your plan.
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A partnership covers your marketing funnel: getting found, remembered, booked, and keeping people coming back. I focus on copy, positioning, content, SEO, sales pages, email, and the marketing that grows a business.
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Yep, all over the US. Our work is remote and always has been, so where you're based doesn't matter. :)
What clients say