Marketing for wellness product brands and retreat leaders
Products, retreats, books and programs need launches, email and search that keeps working between them. We run all of it.
Why is marketing a wellness brand or retreat different?
Because you're selling something people can't try first. A tea, a tincture, a crystal, a retreat, a book. Your marketing has to build enough trust that someone buys from a small brand they just found, and it has to stay inside the rules for wellness claims while it does it.
I ran my own crystal shop for five years and an online wellness business, so I know the rhythm: busy launch, quiet month, panic, repeat. We build the steady stuff (search and email) so the launches aren't carrying everything.
Where it usually gets stuck
Launch whiplash. Retreats, product drops and book releases eat all your time, and the rest of the year goes quiet. We plan launches as their own projects so the regular work keeps going.
No email list, or one you're scared to use. Email is where product brands and retreat leaders make a lot of their sales. We write and send it for you.
Product and claim copy. What you can say about a supplement, an oil or a crystal is limited. We write descriptions that sell without overpromising.
How we work and what it costs
We start with a $350 consultation, credited toward your first month. Month one is strategy: offers, pricing, positioning and a written plan. Then we run the funnel every month. The essentials is $4,500 a month and full funnel is $6,500 a month. Launches are quoted per project. See everything that's included.
Writing a book? Read marketing a self-published book as part of your wellness business, and stop telling people what you do, tell them what they get.
This is for you if
You run a wellness product or e-commerce brand, host retreats, or have a book, course or program to sell.
Your sales spike at launch and then fall off a cliff.
You have an email list (or know you should) and never have time to write to it.
You want product and retreat copy that sells without making claims you can't back up.
What "full funnel" means
Here's what each part of the funnel looks like for a wellness brand, retreat or book.
Ad spend, if we run ads, is separate and goes straight to the platforms.
1- Get found
Search brings in buyers who are already looking. We optimize product, retreat and collection pages and write blog content around what your customers search for, so you get found on Google and in AI answers.
2- Get remembered
People rarely buy the first time they see you. Email, blog and social keep you in front of them until the right product, retreat or launch comes along.
3- Get booked
Product pages, retreat pages and sales pages that answer every question before someone has to ask, with a checkout or deposit that's easy to finish.
4- Get client retention
Repeat customers and past retreat guests are your most valuable audience. We use email to bring them back for the next drop, refill or trip.
What I help with
Product, collection and retreat page copy and structure
SEO for e-commerce and retreat searches
Email marketing: launches, welcome series and regular sends
Launch plans for products, retreats and books
Social content and copy, created and posted
Meta ads for launches and products when they make sense
Claim-aware product descriptions
What's not included
Video production, photography, and content shoots
Logo and brand identity design
Talking to your clients for you: sales calls, intake, scheduling, support
Legal, medical, tax, or compliance advice.
Cold, stiff, impersonal relationship. I root for my clients irl.
We're a two-person team that's spent the majority of the last decade helping independent brands grow.
We work with concierge practices, cash-pay NPs, functional and integrative providers, therapists in private practice, wellness coaches, Reiki masters, sound healers, independent wellness practitioners, product and e-commerce brands, self-published authors, coaches, and retreat leaders. The people building something outside the insurance system, or running something private alongside it.
If you're tired of marketing advice that doesn't fit your work or your clients, you're in the right place.
Your marketing will require us to prioritize different parts at different times.
One month the priority might be rebuilding your website structure. The next it might be blog volume, or a custom landing page for your recorded videos, or fixing something dragging down your search visibility.
So, to be clear about what you're buying: your monthly fee pays for us running your funnel. We handle the strategy and implementation and whatever that requires along the way.
Tell me your priorities any time. Remember: you can be as hands on or hands off as you want. We know it takes time to build trust.
How we work together
Month one is strategy. We get clear on your offers, pricing and positioning while I get logged into your accounts. By the end of the month, you have a written plan.
Updates: What went out, what's working, what isn't, and what's next. Sent via email but we can chat about it there or via text or voice note or phone call. Have I emphasized enough yet that we are regular people and not anonymous corporate cubicle people???
Periodic reset. Energy shifts. You know that. I know that. And with that, goals change. Priorities change. We refocus and reprioritize if need be. YOU ARE HUMAN. we get it.
Start to finish, you get us. The people who know your business are the people running your marketing. Sometimes we call in peers to help with custom projects, but we always manage it and take responsibility for the work that is done by them.
Start with a consultation
Every partnership starts here. A paid consultation where we get into your business, tell you straight where the leaks are, and we give you an opportunity to do a vibe check.
Consultation cost: $350, credited toward your first month if we move into a partnership
Fill this out and we'll respond within 48 hours on weekdays with next steps.
Frequently asked questions
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Yes. Small-batch and independent wellness product brands are a great fit, including teas, herbals, skincare, crystals and other shops, whether you sell online, in person or both.
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Yes. We plan retreat launches as their own projects with pages, emails, posts and ads when they make sense, quoted separately so the rest of your marketing keeps going.
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Yes, especially wellness practitioners publishing a book as part of their business. We plan the timeline, the launch and the ongoing marketing after it.
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Less than you'd think when it comes to health. We write about ingredients, rituals, experience and quality, and stay away from promises to treat or cure. This is general guidance, not legal advice.
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The essentials is $4,500 a month and full funnel is $6,500 a month, with a six-month minimum. Launches and websites are quoted per project. Every partnership starts with a $350 consultation, credited toward your first month.
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Yep, all over the US. Our work is remote and always has been, so where you're based doesn't matter. :)
What clients say