Good marketing and good energy aren't mutually exclusive.
We're Kelly and Mike, based on the Southcoast of Massachusetts. The people you're trying to reach are discerning. They've done their research, they trust their gut, and they can tell immediately when something feels off. Generic doesn't work on them. Neither does pushy. What works is showing up honestly, consistently, and in a way that speaks their language.
That's what we help with.
We are Kelly and Mike Raposa, and we built Merlinite Marketing for the wellness brands that conventional marketing advice keeps failing.
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Mike
Co-founder, operations and tech.
Mike comes from quality systems and software development, so he’s the one making sure everything behind the scenes runs the way it should. He builds the tools, tracking and systems that keep your marketing organized, measurable and private, without piling on monthly subscriptions you don’t need. He reads the numbers so you can see what’s working and put your energy where it counts. He’s also the reason things around here stay calm and a little goofy, so working with us feels easy instead of stressful.
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Kelly
Co-founder, strategy and relationships.
Kelly is a Reiki master, tarot practitioner and crystal person with almost a decade of marketing experience for small businesses. She knows the wellness world from the inside. She has worked in it, learned from it, and turned to it after conventional medicine failed her. That history shapes how she works: she understands what your clients are searching for because she has been that client.
Kelly leads strategy and is the person you’ll talk to. She builds content, social media and website plans that sound like you and bring in people who are a good fit for your work. Crystal shops, authors, fiber artists and fine jewelers have trusted her with everything from Instagram to Shopify, and she treats every brand like it matters, because to the people you serve, it does.
What clients say