Marketing for functional medicine, integrative and cash-pay practices
You do a lot of different things for your patients. We make it easy for the right people to find you, understand you, and book. Plans are $4,500 or $6,500 a month.
Why is marketing a functional or integrative practice different?
Because you do more than one thing, and you're asking people to pay for it themselves. A functional, integrative, concierge, or cash-pay practice has to explain a different kind of care to someone who is used to a 12-minute appointment and a copay. Generic medical marketing skips that part. We don't.
Most of the practices we talk to have the same problem: the care is great, the website doesn't say so. The services page lists everything you offer, the homepage tries to talk to everyone, and patients who would be a perfect fit leave because they can't tell where to start.
Where it usually gets stuck
Too many services and no clear path. Lab panels, hormone work, IV therapy, memberships, nutrition, a little bit of everything. We help you group it so a new patient knows which door to walk through.
Leaning on referrals. Referrals are lovely and unpredictable. Search is how cash-pay patients find you when they're already looking, so we build your site and blog around what they actually type into Google (and ask ChatGPT).
Compliance anxiety. Testimonials, before-and-afters, health claims, ads. There are real rules here, and we write inside them. We are not lawyers, so anything borderline goes to yours.
How we work and what it costs
We start with a $350 consultation, credited toward your first month. Month one is strategy: offers, pricing, positioning and a written plan. Then we run the funnel every month. The essentials is $4,500 a month and full funnel is $6,500 a month. See everything that's included.
Want to go deeper? Read how to market a practice that does different things, how to market a cash-pay practice without relying on referrals, and SEO for medical practices.
This is for you if
You run a functional, integrative, concierge, or cash-pay practice and the patients who find you love you. You just need more of them to find you.
Your website lists everything you do and still doesn't explain why someone should book with you.
You've hired a medical marketing agency before and they treated you like a dental office.
You'd rather spend your time with patients than learning how Google Business Profile works.
What "full funnel" means
Here's what each part of the funnel looks like for a functional, integrative or cash-pay practice.
Ad spend, if we run ads, is separate and goes straight to the platforms.
1- Get found
Search is where cash-pay patients start. We research what people type when they're looking for functional medicine, hormone care, gut health or a concierge doctor near them, then build your pages, Google Business Profile, and blog around it.
2- Get remembered
Most patients research for weeks before they book. Email and blog content that explains your approach (in plain English) keeps you on their mind while they decide, without you writing a newsletter at 10pm.
3- Get booked
Clear service pages, a simple path to your first appointment, and an easy booking flow. We organize your offers so a new patient knows exactly where to start.
4- Get client retention
Memberships and repeat visits are where cash-pay practices grow. We use email to keep current patients informed, re-engaged and referring their friends. Ads are possible but limited in health care, so we use them carefully.
What I help with
Service page structure for practices that offer a lot
SEO for functional, integrative and concierge medicine searches
Google Business Profile setup and upkeep
Blog posts that answer the questions patients ask before they book
Patient email, written and sent
Social content that stays inside health-claim rules
Meta ads when they make sense and are allowed
What's not included
Video production, photography, and content shoots
Logo and brand identity design
Talking to your clients for you: sales calls, intake, scheduling, support
Legal, medical, tax, or compliance advice.
Cold, stiff, impersonal relationship. I root for my clients irl.
We're a two-person team that's spent the majority of the last decade helping independent brands grow.
We work with concierge practices, cash-pay NPs, functional and integrative providers, therapists in private practice, wellness coaches, Reiki masters, sound healers, independent wellness practitioners, product and e-commerce brands, self-published authors, coaches, and retreat leaders. The people building something outside the insurance system, or running something private alongside it.
If you're tired of marketing advice that doesn't fit your work or your clients, you're in the right place.
Your marketing will require us to prioritize different parts at different times.
One month the priority might be rebuilding your website structure. The next it might be blog volume, or a custom landing page for your recorded videos, or fixing something dragging down your search visibility.
So, to be clear about what you're buying: your monthly fee pays for us running your funnel. We handle the strategy and implementation and whatever that requires along the way.
Tell me your priorities any time. Remember: you can be as hands on or hands off as you want. We know it takes time to build trust.
How we work together
Month one is strategy. We get clear on your offers, pricing and positioning while I get logged into your accounts. By the end of the month, you have a written plan.
Updates: What went out, what's working, what isn't, and what's next. Sent via email but we can chat about it there or via text or voice note or phone call. Have I emphasized enough yet that we are regular people and not anonymous corporate cubicle people???
Periodic reset. Energy shifts. You know that. I know that. And with that, goals change. Priorities change. We refocus and reprioritize if need be. YOU ARE HUMAN. we get it.
Start to finish, you get us. The people who know your business are the people running your marketing. Sometimes we call in peers to help with custom projects, but we always manage it and take responsibility for the work that is done by them.
Start with a consultation
Every partnership starts here. A paid consultation where we get into your business, tell you straight where the leaks are, and we give you an opportunity to do a vibe check.
Consultation cost: $350, credited toward your first month if we move into a partnership
Fill this out and we'll respond within 48 hours on weekdays with next steps.
Frequently asked questions
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Yes. Functional and integrative medicine, concierge and direct primary care, and cash-pay NPs and physicians are a big part of who we work with. We already understand the care model, so you won't spend our first calls explaining it.
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Mostly through search, a clear website, and staying in touch. People looking for this kind of care usually Google it, read a lot, and take their time. We make sure you show up, explain yourself clearly, and stay on their radar until they're ready.
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Sometimes, carefully. Depending on your license, the FTC, HIPAA, and your professional board can all have a say. We write and place reviews the safe way, and we flag anything that needs your attorney.
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We write marketing content about your care, not medical advice. You review anything clinical before it goes live.
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The essentials is $4,500 a month and full funnel is $6,500 a month, with a six-month minimum. Every partnership starts with a $350 consultation, credited toward your first month.
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Yep, all over the US. Our work is remote and always has been, so where you're based doesn't matter. :)
What clients say