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What you can’t say in your wellness marketing, and what to say instead.
The rules change depending on the work you do, and one claim you can’t back up can get you in trouble. I grouped this guide by industry: functional and integrative medicine, longevity, coaches and dietitians, therapists, energy work, supplements and med spa. Each one pairs the phrases to avoid with a safer way to say it. Three pages.
What you can’t say in your wellness marketing, and what to say instead.
The rules change depending on the work you do, and one claim you can’t back up can get you in trouble. I grouped this guide by industry: functional and integrative medicine, longevity, coaches and dietitians, therapists, energy work, supplements and med spa. Each one pairs the phrases to avoid with a safer way to say it. Three pages.