Custom Tools for Wellness Practices and Small Businesses
Calculators, quizzes, planners and assessments your clients can use, built by Mike, who makes software for a living.
Sometimes the best “marketing” is giving your audience something useful to work with.
Something that makes their life easier.
Something that builds trust without you ever having to sell.
That’s what we create for your business.
We design custom interactive tools the same way we built our Merlinite Marketing System and the Merlinite SEO Auditor tool. These tools expand your credibility, deepen your community, and give you something of real value to share with your audience.
Meet the builder
Mike is my husband and co-owner, and he builds software under his own label, Madfable. He makes Windows apps people buy once and own, like MadSync for cutting music videos to the beat and MadCrawl, a site scanner that hands clients a white-label report. He also makes free browser tools for resizing images and watermarking batches of photos.
His installers are signed with his legal name, and his tools run on your computer instead of uploading your files. When you hire us for a custom tool, he's the one writing the code.
What We Can Build
✔ Interactive workbooks (turning static guides into beautiful, editable web tools)
✔ SEO / AIO / industry-specific audit tools
✔ Calculators, planners, and checklists
✔ Quizzes, diagnostics, and customer assessments
✔ Custom desktop apps for Windows
✔ Branded “micro-tools” that elevate your business without needing a full dev team
If you can imagine it, we can likely build it- clean, simple, user-friendly, and built to last.
For a wellness practice, that might look like:
a “which service is right for me?” quiz that sends people to the right booking page
a package or membership calculator
a retreat budget planner
a self-assessment clients can take before their first visit
How a build works
Tell us the idea, even if it's half-formed.
We send back a scope, a price and a timeline.
50% up front gets you on the calendar.
Mike builds it, and you test it before it goes live.
The other 50% is due on delivery.
Investment
Custom tool builds start at $5,000.
Most projects fall between $5,000–$12,000 depending on scope.
Projects are 50% up front and 50% on delivery.
Your clients' data
Mike's own software keeps files on the user's machine, and he brings that habit to client work. Before we build, we'll talk through what the tool collects, where that data goes, and whether it needs to collect anything at all.
For wellness practices that matters: a quiz that never asks for health details is easier to keep inside HIPAA and your board's rules. We're not lawyers, so anything borderline goes to yours.
Want to chat through an idea? Even if it’s half-shaped or messy, we can help you bring it to life.
Why People Work With Us
Because you want credibility without pretending to be something you’re not.
A custom tool instantly positions you as the person who knows what they’re talking about without you needing a giant social media presence or a big marketing machine behind you.
